Meta Ads for DTC brands
Scale your Meta spend and win more new customers at the same time.
I'm Nem, a Meta Ads media buyer and creative strategist. I run the media buying and the creative testing behind it, so your account keeps finding new buyers instead of selling to the same ones.
Nehemiah "Nem" Velarde, Senior Meta Ads Media Buyer
6+ years in Meta Ads · Based in the Philippines, working remotely
Case study
VIXIN Beauty: an Australian skincare brand that stopped relying on repeat buyers
When I took over in March 2026, two thirds of the budget went to people who had already bought. By August, 72% of spend went to new customers, and the account was bringing in 5.7x more of them at a lower cost each.
"You're an excellent media buyer and have helped turn around the ad account... to a much healthier spot! It's been an absolute pleasure working with you too!"
Services
Media buying and creative strategy, run as one job
Most accounts stall because the buying and the creative are handled separately. I do both, so every test has a clear question and every result feeds the next brief.
Meta Ads management
Account structure, budgets and day-to-day optimization, with the focus on profitable new-customer growth.
Creative strategy and testing
Customer avatars, ad concepts and briefs for UGC, static and video ads, with a weekly testing plan so you always know what's working.
Account audits
A clear read on why performance is slipping, and a step-by-step plan to fix it.
Tracking setup
Clean data so Meta optimizes for the right buyers and your reports match reality.
How I work
From audit to scale
The same four stages I used on the skincare account.
Audit
Find where the budget goes, who is buying, and why results are slipping.
Rebuild
Rebuild into a simpler structure built for Meta's Andromeda update, focused on new-customer growth.
Test
Launch distinct concepts and test one customer avatar at a time to find winners.
Scale
Put more budget behind proven winners while watching cost per new customer.
Experience
6+ years running Meta Ads for brands and agencies in Australia, the US and Singapore
E-commerce, digital products, real estate and local businesses, starting as a freelancer in 2020. Along the way I wrote the SOPs and trained new hires at each agency.
| Role | Company | Based in | Years |
|---|---|---|---|
| Senior Meta Ads Media Buyer | VIXIN Beauty | Australia | 2026 |
| Facebook Ads Specialist | Smart Author Media | Australia | 2023 to 2026 |
| Facebook Ads Specialist and Funnel Builder | RBX Agency | USA | 2022 to 2023 |
| Facebook Ads Specialist | Best SEO Singapore | Singapore | 2021 to 2022 |
| Facebook Ads Specialist and Sales Funnel Strategist | Freelance | Remote | 2020 to 2022 |
Training Sam Piliero, The Facebook Ads Blueprint · Ben Heath, Facebook Ads Mastery · Dearly Plinky, Facebook Ads Intensive for E-commerce
Is your account getting less efficient as you scale?
Book a call and I'll look at where your spend is going and what I'd change first.